Analytics

Stop guessing which channel works

Honest, bot-filtered numbers you can actually act on — see which channel, campaign or partner really drove the traffic. Real people, real sources, per link and per code.

Analytics in the xengo console
Attribution without a data team

Which one actually worked?

You don't need a data team or a tracking plan to know what's pulling its weight. Give each channel its own link or QR — one for the newsletter, one for the forum post, one per affiliate — and the console shows exactly which drove the clicks. Every count is bot-filtered, so you're deciding on real people, not crawler noise.

  1. 1

    Make a link per channel

    One for each post, email, directory or partner you want to compare.

  2. 2

    Share them

    Put each where it belongs; every click and scan is captured with its source and referrer.

  3. 3

    Read the winner

    See which channel drove real, human traffic — and put your effort where it pays.

Sound familiar?

Guess less.

Pushed your launch to five forums?

Which one actually sends traffic?

Shipped an email blast?

Which subject line really got the clicks?

Listed on a dozen startup directories?

Which ones are driving real users?

Running referral and affiliate schemes?

Which partner drove the clicks you paid for?

One link per channel. Honest, bot-filtered numbers. Now you know — no guessing, no data team.

A link per channel

Spin up a separate link or QR for every place you post, send or partner with, and each one counts its own traffic. No shared UTM spreadsheet, no tagging convention to enforce — the link is the tracker, and the comparison is right there in the list.

  • One link or code per channel or partner
  • No UTM spreadsheet, no tracking plan
  • Compare traffic side by side at a glance

Real people, not crawlers

Every count is split into human and bot, so a link that looks busy because scanners hammered it doesn't fool you. You report and decide on the real audience, and the winning channel is the one that actually reached people.

  • Human-versus-bot split on every figure
  • Crawler and scanner noise stripped out
  • Decisions built on real traffic, not inflated counts

See where each hit came from

Drill into any link or code for device, browser, location, source and referrer, hit by hit — with QR scans kept distinct from link clicks. You see not just how many, but who, where and from which channel.

  • Device, browser, location and referrer per hit
  • QR scans kept distinct from link clicks
  • Source on every event, down to the referrer

Numbers you can defend

Because the counts are bot-filtered and sourced, the figures hold up when finance asks or a partner disputes their share. Export what you need for the report, and back every claim with a clean, honest breakdown. (Signed audit export is available on Business.)

  • Bot-filtered figures that stand up to scrutiny
  • Export the breakdown for your report
  • Settle affiliate disputes with real numbers

Everything you'd expect — and the parts you wouldn't

Human-vs-bot split

Every click and scan classified, so counts reflect real people.

Source & referrer

See which channel each hit came from, referrer by referrer.

Clicks vs scans

Link clicks and QR scans tracked and reported separately.

Device & location

Device, browser, OS, country and city on every event.

Per link, per code

Attribution down to the individual link or QR.

Export

Take the breakdown into your report; signed audit export on Business.

Frequently asked questions

How do I know which channel drove traffic?

Give each channel its own link or QR, then compare the counts. The link is the tracker — no tracking plan or data team needed.

Do you filter out bot clicks?

Yes. Every click and scan is classified human or bot, so you report on real people rather than crawler noise.

Is this an alternative to UTMs?

It's a simpler complement — a unique link per channel gives clean attribution, and you still see referrer and source on every hit.

Are clicks and scans measured separately?

Yes — link clicks and QR scans are tracked distinctly, so you know what the physical code did versus the online link.

Can I export the data?

You can pull the breakdown for reports; signed audit export is available on the Business plan.

Put your effort where it pays

See exactly which channel, campaign and partner earns its keep. Start free.